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Overview
Role
UX Designer
Objective
Our Topic for User Centered Ethnographic Research is Covid19 and its effects. A step - by-step approch on the effects of the COVID-19 Pandemic on various stakeholder across multiple domains in India.
Responsibilities
Problem Identification
Initial Research
Secondary Research
UX Design
Secondary Research
Software
Miro
Initial research
Define activities,
emotions and users of the need
Mindmap
Competitive Analysis
Flowchart
a. Initial Research
Impact of Covid-19 on the mental health of medical health practitioners in India
Detailed study on these topics -
Impact on docs, nurses
Hoarding in pharmacies
Fear of contracting covid-19
Requirement for high protection
Other diseases being neglected
Payment issues
People harassing docs
Stakeholders
Pharmacist
Doctor
Nurses
Cleaning staff
b. Define activities, emotions, and users of the need
Based on our Impact study on the the mental health of medical health practitioners in India we segregate the activities, Feelings, and emotions which is performed by doctors, nurses, pharmacists, cleaning staff.
c. Mindmap
d. Competitive Analysis
An analysis of competitor's COVID-19 prevention
and safety apps and their future sets.
e. Flow Chart
After Competitive analysis, we try to
understand the daily routine as well
as work the routine of our stakeholders.
Primary Research
Survey
Persona
Observation
Interview
User map journey
a. Survey
A survey was conducted among our stakeholders to get a better first-hand information about them and the effects this pandemic had on them.
b. User Personas
Dinesh Dubey
35, General Physician, Doctor
Bio
Staying updated about the patient's health, keeping themselves hygienic, managing other junior doctors and nurses providing positivity and mental support to the patients and other medical staff.
Frustations
Worried about safety at work, worried about safety of family, does not get enough free time.
Jenny D’souza
30, Nursing
Bio
Doing routine check-ups, assisting doctors during procedures, giving updates about the patients to the doctors, talking to the family members if required.
Frustations
Underpaid, overworked, less family time.
Manish Sahu
22, Pharmacist
Bio
Sales and supplies of medicines and other medical items.
Frustations
Overload at the store, improper supply of medicines, managing complaints related to medicines.
Avishek Dastidar
18, Cleaner
Bio
Promoting hygiene, trying to contain the virus by wiping and sanitizing surfaces, and providing sense of safety for the general public, and disposal of used kits in a proper manner.
Frustations
Underpaid, overworked, managing money for his daughter’s education, and overburdened at home.
c. Observations
The users were observed in their daily work environments to enable a deeper understanding of their work environments and it's effects
1. Shocked at the number of patients
2. Have to check their own temperature
3. Have to wear suffocative masks, can’t breathe
4. Have to shout to the other rooms
5. Anxiety / Overwhelmed
6. Need counseling because of the stress
7. Relaxation rooms for doctors and nurses
8. Unable to meet their families
9. Community support toward healthcare workers
10. Long working hours – 36 to 48
11. Annoying and aggressive patients
12. No basic facilities and amenities for doctors
13. Cases against doctor's abuse are not being registered
14. No money for doctors, even if they pay them they
have to pay it back
15. Resident doctors have more work than general doctors
16. They have to take care of transportation and check
who has symptoms
17. Female doctors are working on par with male doctors
d. Interviews
Name- Ankita Shrivastava
(Doctor)
"Main problem facing doctors in PPE kits is dehydration and suffocation. They won't be able to eat food for 7-8 hours as well as they can't use washrooms. Due to the heavy weight of the kit doctors won't be able to work properly so it leads to tiredness.”
"No. That is why private hospitals are also converted for covid”
"Society is appreciating, Also keeping distance with the doctors ”
Name- Ramesh Sharma
(Pharmacist)
“Earlier it was hectic people were frightened of anything and everything, mistaking cold for covid. People didn't follow the rules of social distancing, and later on, the police started patrolling. So now people are Maintaining lines and distances rather now the fear of covid has gone down. ”
“we are being targeted by people due to some bad health officials operating wrongly for the sake of money. So due to a few of them, all of us are being doubted by the public. A proper investigation would be good for the govt.”
“quite secure actually, we tied a rope 6ft away from the counter and we make everyone wear a mask before letting them in one at a time. ”
Name - Manju Bai
(Cleaner)
"Main problem facing doctors in PPE kits is dehydration and suffocation. They won't be able to eat food for 7-8 hours as well as they can't use washrooms. Due to the heavy weight of the kit doctors won't be able to work properly so it leads to tiredness.”
“Doctors are understanding and treating us better than ever. But society is scared of us.
As we are operating in a risky zone. ”
“we don't appreciation at all, people run away once they hear we are coming back from
hospitals.”
“we are anyways underpaid, to take care of our families we need to do it anyways. Also, I feel it's time to show society how important our job roles are. We deserve a spot too. ”
e. User Experience Journey
The users were observed in their daily work environments to enable a deeper understanding of their work environments and it's effects.
Conclusion
Research plays an imperative role in any design project. In this module, using the COVID-19 pandemic as a real-life scenario, we learnt about different research methods like primary research, secondary research, and their sub-components. This allowed us to learn how to start a research process, what is the importance of research for any design project and how research helps us to build concrete ideas which can be adaptable in real life as well. It also helps to find our stakeholders and detailed study of their daily routine, work routines, their likes and dislikes, their frustrations, which all helps to build innovative and captivating ideas for our design problems.
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